Google is expanding access to Project Genie, an experimental research prototype that allows users to create, explore, and remix infinite interactive worlds. Starting today, Google AI Ultra subscribers in the United States (18+) can experience this cutting-edge world-generation technology firsthand.
Originally previewed in August with Genie 3, Google demonstrated a powerful general-purpose world model capable of generating diverse, immersive environments. Even in its early stages, trusted testers produced astonishing worlds and discovered entirely new creative applications. Project Genie marks the next step—bringing immersive world creation into a dedicated, interactive prototype.
What Is Project Genie?
Project Genie is an experimental web-based prototype designed to let users build living, explorable environments using AI. Powered by Genie 3, Nano Banana Pro, and Gemini, the platform focuses on hands-on experimentation with dynamic world models rather than static scenes.
Unlike traditional 3D experiences, Project Genie generates environments in real time, adapting instantly to user movement and interaction.
Advancing World Models for AGI
A world model simulates how environments behave—predicting how they evolve and how actions change outcomes. While Google DeepMind has previously built AI agents for defined environments such as Chess and Go, achieving Artificial General Intelligence (AGI) requires systems that can operate across the unpredictable complexity of the real world.
To meet this challenge, Google DeepMind developed Genie 3, a breakthrough world model that:
- Generates explorable environments dynamically
- Predicts paths and interactions in real time
- Simulates physics and environmental consistency
- Supports diverse scenarios, from robotics and animation to historical and fictional worlds
This consistency allows Genie 3 to simulate virtually any real-world or imagined environment, opening doors for research, storytelling, simulation, and creative exploration.
How Project Genie Works
Project Genie centers around three core capabilities that define the immersive experience:
1. World Sketching
Users can create worlds using text prompts, generated images, or uploaded visuals. You design your character, define the environment, and choose how you want to move—walking, flying, riding, driving, or something entirely new.
For finer control, Project Genie integrates Nano Banana Pro, allowing users to preview and modify images before entering the world. You can also select your camera perspective—first-person or third-person—giving you complete control over how the world feels from the start.
2. World Exploration
Once created, your world becomes a fully navigable environment. As you move, Project Genie generates the terrain and surroundings on the fly, responding intelligently to your actions. You can freely adjust the camera while exploring, making each journey unique and fluid.
3. World Remixing
Project Genie encourages creativity through world remixing. Users can build on existing worlds by modifying prompts, reinterpreting environments, or exploring curated creations from the gallery or randomizer for inspiration. When finished, users can download videos of their worlds and explorations to share or revisit later.
Why Project Genie Matters
Project Genie represents a major step toward AI-generated interactive worlds, blending creativity, research, and immersive technology. By transforming prompts into living environments, it showcases how world models could shape the future of gaming, simulation, education, storytelling, and AGI research.
This is not just world-building—it’s world experiencing.